单词 | decision-making unit |
释义 | decision-making unit decision-making unit noun [C] (abbr DMU)
(Marketing ) the group of people in an organization who help to make a decision about whether to buy sth: The seller should know who is involved in the decision-making unit. Key members of decision-making units include buyers, users and influencers. She is head of the company's senior decision-making unit. SYN BUYING CENTRE |
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