| 单词 | BDI |
| 释义 | BDI BDI // abbr (AmE)
(Marketing ) brand development index a measure of how well a particular type (brand) of product sells in a particular area compared to the whole country: Where there is a low BDI, there may be an opportunity to build the brand. We use a brand development index for deciding how much to spend on advertising each of our products. |
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