单词 | above-the-line |
释义 | above-the-line above-the-line adjective [usually before noun]
1 (Accounting ) relating to the normal business costs and income that form a company's total profit: Raw materials are usually recorded as above-the-line costs.
2 (Accounting ) in the US, relating to costs that everyone can take away from their income to calculate their total (gross) income before they pay tax: an above-the-line deduction for college tuition expenses
3 (Marketing ) relating to advertising that uses one of the main ways of telling large numbers of people about a product, for example advertisements on television, in newspapers or outdoors: A budget of over $10 million has been allocated to above-the-line advertising. The marketing mix includes above-the-line promotion.
above-the-line adverb: Property costs will be taken above-the-line. The company spent less than $500 000 above-the-line in 2002. ⇨ BELOW-THE-LINE |
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