| 单词 | Porter's generic strategies |
| 释义 | Porter's generic strategies Porter's generic strategies /; AmE / noun [pl.]
(Marketing ) the possible ways in which a business can achieve a strong position in a particular industry. These are: producing goods at a lower cost than competitors (cost leadership strategy), developing products that are different from other similar products and that customers value (differentiation strategy) or focusing on a small group of customers (focus strategy). |
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