attract // verb [+ obj]

1

to make sb/sth go somewhere or become involved in sth:

The exhibition attracted more than 10 000 visitors.

The company has found it difficult to attract and keep talent (= good staff).

◆ What attracted you to information technology?

People are attracted to the company because of its working environment.

2

to make sb interested in a product or a business and want to spend money on it:

We are struggling to attract new customers.

The company has attracted $10 million in investment.

The government is looking to attract overseas investors.

3 (only used in written English) (BrE)

to be linked with sth, such as a particular rate of interest or tax, or a punishment:

Large loans usually attract a lower interest rate than small loans.

The offence attracts a maximum penalty of 10 years' imprisonment.

Pension funds usually attract tax relief.

• accountant
• account executive
• accounting
• accounting cycle
• accounting equation
• accounting period
• accounting principle
• accounting rate of return
• accounting standard
• Accounting Standards Board
• accounting system
• accounting year
• account manager
• account payee
• accounts
• accounts payable
• accounts receivable
• account terms
• accreditation
• accredited
• accretion
• accrual
• accrual accounting
• accruals basis
• accrue