| 单词 | merchandise |
| 释义 | merchandise merchandise noun, verb
■ noun /; ; AmE / [U]
1 (formal) goods that are bought or sold; goods that are for sale in a shop/store: The supermarket has expanded its range of non-food merchandise. attracting shoppers with discounted merchandise Wal-Mart, the general merchandise retailer
2 things you can buy that are connected with or that advertise a particular event, organization, film/movie, etc: official Olympic merchandise They have launched a new range of Star Wars merchandise, including toys.
■ verb (also spelled merchandize) /; AmE / [+ obj] (especially AmE)
1 to buy and sell products for profit: a plan to merchandise Mexican food products in grocery stores
2 to encourage the sale of goods, especially by the way they are packaged and displayed in shops/stores: We try to show our customers (the nation's retailers) the best ways to merchandise our products.
merchandiser noun [C] (especially AmE): The mass merchandisers have taken customers away from smaller clothes stores. Our merchandisers have big, bold ideas about how items should be displayed on our website. SYN RETAILER |
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