单词 | critical mass |
释义 | critical mass critical mass noun [U] [sing.]
the number of customers, amount of resources, etc. needed to allow a business, industry, etc. to make a profit and continue without outside help: We need five or six stores to achieve critical mass. They lack critical mass in their core markets. The merger provided both companies with a critical mass vital for future growth. Once phone fees are reduced, more people will come online, creating the critical mass of potential customers businesses have been waiting for.
❖ to achieve/create/have/reach(a) critical mass |
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