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单词 media planning
释义 media planning

media planning noun [U]

(Marketing )

the activity of deciding how, where and how much to advertise sth and how much money to spend:

Our media planning is handled by our own marketing department.

They have awarded their €20 million media planning and buying account to Media Insight.

MEDIA BUYING

media plan noun [C]:

The media plan included the placement of ten TV commercials and five print ads.

media planner noun [C]

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更新时间:2025/5/8 5:42:00