| 单词 | demographic |
| 释义 | demographic demographic // noun, adjective
■ noun
1 demographics [pl.] the basic features of the members of a group of people, such as how old, rich, etc. they are, how many males and females there are, etc: We chose the city for our first store as its demographics were young and wealthy. analysing customer demographics Worsening demographics mean that by 2050 there will be fewer workers than pensioners.
2 (Marketing ) [sing.] a group of customers who are of a similar age, sex, etc: The publication is popular within the 15 to 24-year-old male demographic.
■ adjective
1 connected with the features of a population, especially as these change over a period of time: Demographic changes have led to an increased demand for health care.
2 (Marketing ) connected with a particular group of people who are of a similar age, sex, etc: Younger professionals are one of the most attractive consumer demographic groups. Their four different chain stores cover every aspect of the market and the balanced demographic mix will help them outperform their rivals. ⇨ DEMOGRAPHIC PROFILE
demographically // adverbEconomics : a demographically representative audience The survey showed that people interested in the product were similar demographically. |
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