| 单词 | marketing concept |
| 释义 | marketing concept marketing concept noun
1 (Marketing ) [C] an idea for a product and the way it should be sold and presented to the public: to build/develop a marketing concept We need a strong marketing concept. Morita's marketing concept was that the Sony brand would instantly communicate high product quality. ⇨ SELLING CONCEPT
2 (Economics ) the marketing concept [sing.] the theory that a company should concentrate on finding out what kinds of product customers want and then produce them rather than produce sth and then try to persuade the customer to buy it: The marketing concept relies on research to define market segments, their size and their needs. ⇨ PRODUCTION CONCEPT, SELLING CONCEPT |
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