| 单词 | market follower |
| 释义 | market follower market follower noun [C]
(Marketing )
1 a company that has a strong position in a market which it wants to keep but is not trying to get the largest share of the market: In less than a decade the group moved from a position of (a) market follower to market leader. ⇨ MARKET CHALLENGER, MARKET LEADER, MARKET NICHER
2 a company that starts to produce or sell new types of products only after other companies have done so; the products they produce or sell: These super-cheap PCs are seen as market followers. |
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