| 单词 | loss-leader |
| 释义 | loss-leader loss-leader noun [C]
(Marketing ) a product or service that is sold at a very low price in order to attract customers, who will then buy goods or services that produce more profit: Supermarkets use bread and milk as their most important loss-leaders. In promotional pricing, the company must decide on loss-leader pricing. Selling gas can be a loss-leader for a car wash. |
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