loss-leader noun [C]

(Marketing )

a product or service that is sold at a very low price in order to attract customers, who will then buy goods or services that produce more profit:

Supermarkets use bread and milk as their most important loss-leaders.

In promotional pricing, the company must decide on loss-leader pricing.

Selling gas can be a loss-leader for a car wash.

• tax credit
• tax declaration
• tax-deductible
• tax deduction
• tax-deferred
• tax depreciation
• tax-efficient
• tax evasion
• tax exemption
• tax exile
• tax-favored
• tax form
• tax-free
• tax haven
• tax holiday
• tax incentive
• tax invoice
• tax liability
• tax lien
• tax loss
• taxman
• tax obligation
• taxpayer
• tax provision
• tax rate