| 单词 | line extension |
| 释义 | line extension line extension noun [C,U]
(Marketing ) a new product that is closely related to existing products and is sold using an existing brand name; the practice of marketing products in this way: We are developing two new apple flavours as a line extension of our best-selling classic apple juice. In the fight for market share, line extensions have become the critical area for trying to increase sales. Will net combined sales of the established product and the line extension product be greater than sales of the established product alone? |
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