| 单词 | advertising |
| 释义 | advertising advertising /; AmE / noun [U]
BRAND ADVERTISING, COMPARATIVE ADVERTISING, CONSUMER ADVERTISING, CORPORATE ADVERTISING, DIRECT ADVERTISING, DIRECT RESPONSE ADVERTISING, DRIP ADVERTISING, IMAGE ADVERTISING, INDIRECT ADVERTISING, INSTITUTIONAL ADVERTISING, KEYWORD ADVERTISING, MASS ADVERTISING, OUTDOOR ADVERTISING, OUT-OF-HOME ADVERTISING, POINT-OF-PURCHASE ADVERTISING, PRINT ADVERTISING, PRODUCT ADVERTISING, SPOT ADVERTISING, TRADE ADVERTISING
1 the act of making a company, a product or a service known to the public; the notices, pictures and short films that a company uses to tell people about itself and its products: cigarette advertising How much did we spend on advertising last year? Are you easily persuaded by television advertising? The company has a huge advertising budget. Only ten per cent of recruitment advertising (= advertising for people to fill jobs) is online. Val works as an advertising copywriter. The bank has adopted a new advertising slogan: ‘Money matters'. There are strict regulations for the advertising of foodstuffs. ⇨ COLUMN INCH, PROMOTION, PUBLICITY
❖ Internet/online/point-of-sale/press/radio/television advertising ◆ an advertising campaign advertising revenue(s)/sales
2 the industry of advertising things to people on television, in newspapers and magazines, etc: people who work in advertising He's one of the world's most powerful advertising executives. The radio station's income is down this year largely due to the weak advertising market. See note at MARKETING
the advertising business/industry/sector an advertising company/executive/group/manager
GRAMMAR
advertising/advertisement
Advertising is an uncountable noun and refers to the activity of telling customers about products and services, or the materials that companies use in general to do this, such as notices in magazines or newspapers: They do a lot of advertising on television.
Advertisement is a countable noun. It refers to a particular piece of advertising, such as a notice or short film/movie about a particular product. In more informal language the words ad (BrE and AmE) and advert (BrE) are used.
• I am replying to your advertisement in the Guardian. •
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