| 单词 | hard sell |
| 释义 | hard sell hard sell noun
(Marketing )
1 [sing; U] the process of trying very hard to persuade sb to buy sth, in a way that puts pressure on them: Customers don't like the hard sell. There's no hard sell here. hard-sell advertising Their salesmen are trained to go for the hard sell.
2 [sing.] (AmE) a product that is not easy to sell: The shares will be a hard sell in the current market.
3 [sing.] (AmE) a person who is not easily persuaded to buy sth: He could be a hard sell.
SOFT SELL |
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