| 单词 | forward integration |
| 释义 | forward integration forward integration noun [U]
(Economics ) a situation where a company buys a business that it normally supplies goods or services to, or starts doing the same work as that business: Forward integration into retailing should bring us a competitive advantage. an aggressive forward-integration strategy In the car industry, forward integration might involve manufacturers buying dealerships or repair shops. ⇨ BACKWARD INTEGRATION
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