| 单词 | depth interview |
| 释义 | depth interview depth interview An unstructured interview that explores a marketing issue for purposes of marketing research. The interviewer, a specialist acting on behalf of a client, will have previously compiled a topic guide that identifies the points to be explored; the respondent is part of a sample chosen to match certain criteria (e.g. if the problem concerned tea all respondents would be tea drinkers). The interview is conducted informally and the interviewer adopts a passive role; he encourages the respondent to talk and ask questions, while ensuring that all the points on the topic guide are covered. After a minimum of ten such interviews, the interviewer reports back to his client with his marketing recommendations. Depth interviews are a qualitative procedure (seequalitative marketing research). |
| 随便看 |
英汉经管词典收录了6519条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。