| 单词 | undersubscription |
| 释义 | undersubscription undersubscriptionSeeoversubscription. underwriter1. A person who examines a risk, decides whether or not it can be insured, and, if it can, works out the premium to be charged, usually on the basis of the frequency of past claims for similar risks. Underwriters are either employed by insurance companies or are members of Lloyd’s. The name arises from the early days of marine insurance, when a merchant would, as a sideline, write his name under the amount and details of the risk he had agreed to cover, on a slip of paper. undifferentiated marketing The marketing of a product aimed at the widest possible market. An early example was the Model T Ford, which was mass-produced, aimed at a very wide market, and only available in black. Ford now produce a wide range of models, with different engine capacities, colours, and prices aimed at attracting a wide variety of tastes and requirements. Comparedifferentiated marketing. |
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