SWOT

SWOT Acronym for strengths, weaknesses, opportunities, and threats. When planning to market of a new product a company needs to embark on a SWOT analysis to assess its strengths and weaknesses (internally) and the opportunities and threats facing it (externally). Internal strengths could be a good distribution system and adequate cash flow. Weaknesses might be identified as an already extended product line or poor servicing facilities. Opportunities could be consumer demand for a particular product or the vulnerability of a competitor, while threats might be forthcoming government legislation or diversification by a competitor. A SWOT analysis can also provide the framework for an organization’s managerial position audit (seestrategic management).

• pula
• pull manufacturing systems
• pull strategy
• pulsing
• pumping
• punt
• punter
• purchase day book
• purchased goodwill
• purchased life annuity
• purchase fund
• purchase intent scales
• purchase ledger
• purchase ledger control account
• purchase method
• purchases budget
• purchasing and supply management
• purchasing officer
• purchasing power
• purchasing power parity
• pure competition
• pure monopoly
• pure play
• pure risk
• push manufacturing systems