| 单词 | brand equity |
| 释义 | brand equity brand equity In marketing, the value of a brand beyond its functional purpose, based on the extent to which it commands brand loyalty (expressed as repeat buying), name awareness, perceived quality, and strong brand associations. Market share and profit margins can be greater as a result of the goodwill associated with the brand equity. |
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英汉经管词典收录了6519条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。