单词 | strategic management |
释义 | strategic management strategic management An approach to management that formulates overall long-term objectives for the company, develops policies to achieve these objectives, and takes concrete steps to implement policy across all the functions of the organization. The process begins with a position audit that analyses the strengths and weaknesses of the company and the opportunities and threats of the market (seeindustry structure analysis; SWOT). This should lead to a statement of strategic intent and a strategic plan. Implementation of the plan will require the allocation of sufficient resources (financial, human, technical), the establishment of appropriate structures, and constant monitoring of results. Finally, mechanisms must be set in place that allow for the reassessment of individual policies and the overall strategy itself as circumstances evolve. See alsobusiness strategy. |
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英汉经管词典收录了6519条经济管理类英汉双解词条,基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法,是学习及工作的有利工具。