aided brand awareness

aided brand awareness One of the variables used in ad tracking research; usually a researcher will ask respondents to indicate whether they are aware of various brands not mentioned in an unaided brand awareness question. Aided awareness is not regarded as a powerful indicator of future sales.

• accounting entity
• accounting event
• accounting package
• accounting period
• accounting principles
• accounting rate of return
• accounting ratio
• accounting records
• accounting reference date
• Accounting Standards Board
• accounting technician
• account management group
• account payee only
• account reconciliation
• accounts
• Accounts Modernization Directive
• accounts payable
• accounts receivable
• accrual
• accrual accounting
• accruals concept
• accrued benefits
• accrued benefits method
• accrued charge
• accrued income scheme