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单词 brand value
释义

brand value

brand value The value of a brand name to a company as a reflection of the market penetration the brand has achieved and the brand loyalty it has acquired. The brand values of a company’s range of products may be of importance in a takeover bid; they may be shown in a company’s balance sheets as intangible assets.

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更新时间:2025/4/15 22:37:51