| 单词 | demographic segmentation |
| 释义 | demographic segmentation demographic segmentation Dividing a market into groups based on such demographic variables as age, sex, family size, family life cycle, income, occupation, education, religion, race, or nationality (see alsomarket segmentation). While demographic segmentation has been popular in marketing, it is now used together with benefit, life-stage, and life-cycle segmentation to try to produce more predictable market information. See alsogeodemographic segmentation. |
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