demographic segmentation

demographic segmentation Dividing a market into groups based on such demographic variables as age, sex, family size, family life cycle, income, occupation, education, religion, race, or nationality (see alsomarket segmentation). While demographic segmentation has been popular in marketing, it is now used together with benefit, life-stage, and life-cycle segmentation to try to produce more predictable market information. See alsogeodemographic segmentation.

• intermediaries
• intermediate-term
• intermediate terms
• intermediation
• intermodalism
• internal audit
• internal business-process perspective
• internal control
• internal control system
• internal customer
• internal failure costs
• internal growth
• internal marketing
• internal rate of return
• Internal Revenue Code
• Internal Revenue Service
• internal supplier
• internal user
• International Accounting Standard
• INTERNATIONAL ACCOUNTING STANDARDS
• International Accounting Standards Board
• International Bank for Reconstruction and Development
• international banking facility
• International Business Reply Service
• International Capital Market Association