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单词 brand loyalty
释义

brand loyalty

brand loyalty Support by consumers for a particular brand or product. Brand loyalty is usually the result of continued satisfaction with a product or its price and is reinforced by effective and heavy advertising. Strong brand loyalty, which is often subjective or subconscious, reduces the impact of competitive brand promotions and brand switching unless it is for an improved product.

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更新时间:2025/4/13 17:02:58