multi-dimensional scaling

multi-dimensional scaling(MDS) A technique used to assist understanding of a consumer’s perception of competing brands or products. A ‘perceptual map’ is often drawn showing how consumers perceive competitive products along certain dimensions or attributes. For example, respondents may be asked to rank pairs of brands in terms of their perceived similarities, so that some understanding can be gained of their choice criteria.

• location strategy
• lockbox
• lock-out
• lock-up
• loco
• locus poenitentiae
• log file
• logical incrementalism
• Lombard rate
• London acceptance credit
• London approach
• London Bankers’ Clearing House
• London Bullion Market
• London Chamber of Commerce and Industry
• London Clearing House
• London code of conduct
• London Inter Bank Mean Rate
• London Inter Bank Offered Rate
• London International Financial Futures and Options Exchange
• London Metal Exchange
• London rules
• London Stock Exchange
• long-dated gilt
• long hedging
• longitudinal design