| 单词 | behavioural segmentation |
| 释义 | behavioural segmentation behavioural segmentation The process of dividing a market (see alsomarket segmentation) into groups based upon the consumer’s knowledge of a product, attitude to it, use for it, or response to it. behavioural targeting An online marketing technique in which software is used to track a person’s Internet use (websites visited, activities on social media) so that advertising can be tailored to their individual profile. In this way businesses are able to direct advertising to those consumers more likely to be interested in their products or services; a person who visits a website providing diet advice, for example, may subsequently receive advertisements for weight-loss products. Behavioural targeting can be controversial when it gathers information that could be considered private without the consumer’s knowledge or consent. See alsocookie. |
| 随便看 |
|
英汉经管词典收录了6519条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。