pull strategy

pull strategy A strategy that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. Thus, the product will be pulled through the distribution channel. Comparepush strategy.

• residual risk
• residual unemployment
• resistance to change
• resolution
• resource-based view
• respondentia bond
• response bias
• restitution
• restraint of trade
• restricted stock
• restricted surplus
• restrictive covenant
• restrictive trade practices
• retailer
• retailer co-operative organization
• retailing accordion
• Retail Price Index
• retail repo
• retail tender
• retained earnings
• retentions
• retiring a bill
• return
• return on assets
• return on capital employed