单词 | line filling |
释义 | line filling line filling Adding products to an existing line of products in order to leave no opportunities for competitors. Line filling can be horizontal or vertical. In horizontal line filling, a video manufacturer may produce machines with a variety of features, such as half-speed copying, multi-recording memory, etc., at the top end of the price range, and relatively cheap cost-effective machines at the opposite end; a competitor can therefore only compete on price. In vertical line-filling a manufacturer may produce a wide variety of brand names within a single product line; some detergent manufacturers do this. Compareline extending. |
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