释义 |
PIMS PIMS(Profit Impact of Market Strategies) An extensive database giving details of the performance of some 4,000 businesses in Europe and North America. The details include sales, market share, investment, research and development budget, etc. PIMS examines the relationship between expenditure, market performance, and profitability and has provided explanations for nearly 80% of the variations in profitability among the businesses in the database. |