online

online1. Of, relating to, or connected to the Internet. online advertising Advertising on the Internet, whether in the form of display advertising on web pages (typically banner advertisements or pop-up ads, which appear when a user opens a particular page) or via e-mail, social media, or mobile phones (seemobile advertising). In 2013 it was estimated that 20% of all money spent on advertising was spent on Internet and mobile content. A recent development is the growth of highly targeted advertising, in which offers and promotions are directed at individual users on the basis of their browsing history (seebehavioural targeting).

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