non-adopter

non-adopter A member of the group of consumers who never buys a particular new product or adopts a certain new style. Seeadoption of innovations.

• debug
• decentralization
• deceptive advertising
• decider
• decimal currency
• decision making
• decision-making unit
• decision model
• decision support system
• decision table
• decision tree
• deck cargo
• declaration of dividend
• declaration of solvency
• decline stage
• decreasing term assurance
• deductible
• deduplication
• deed
• deed of arrangement
• deed of assignment
• deed of partnership
• deed of variation
• deed poll
• deep-line strategy