| 单词 | marketing strategy |
| 释义 | marketing strategy marketing strategy A plan identifying what marketing goals and objectives will be pursued to sell a particular product or product line and how these objectives will be achieved in the time available. marketing warfare strategy An aggressive marketing plan based on principles or metaphors taken from military strategy. The 1980s saw a vogue for such analogies, in which lessons were drawn from the thinking of Napoleon, Clausewitz, Sun Tzu, and others. Marketing strategies were identified as either defensive or offensive; direct confrontation could be avoided through flanking movements (e.g. concentrating on an overlooked market segment) or a ‘guerrilla’-style campaign. The assumption behind all such strategies is that business is a zero-sum game, in which success depends on overpowering or outwitting the ‘enemy’. Contemporary theorists tend to be more cautious, arguing that a competitor-oriented (as opposed to customer-oriented) approach of this kind is suitable only to established markets with little scope for growth. |
| 随便看 |
|
英汉经管词典收录了6519条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。