单词 | marketing |
释义 | marketing marketing The process of planning and executing the conception, pricing, promotion, and distribution of ideas, products, and services to create exchanges that will satisfy the needs of individuals and organizations. Marketing a product involves such tasks as anticipating changes in demand (usually on the basis of marketing research), promotion of the product (seesales promotion), ensuring that its quality, availability, and price meet the needs of the market, and providing after-sales service. See alsodirect marketing. |
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英汉经管词典收录了6519条经济管理类英汉双解词条,基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法,是学习及工作的有利工具。