| 单词 | global product |
| 释义 | global product global product A product that is marketed throughout the world with the same brand name, such as Coca Cola, Guinness, Levi, and McDonalds. The advantage of a global product is that it usually enables an advertisement or image to be used worldwide. However, one drawback is that some advertising slogans do not travel well. For example, ‘things come alive with Pepsi’, when translated into Chinese, led the populace to believe that their ancestors would be brought back from the dead; the Vauxhall Nova encountered similar problems in Spain, where Nova means ‘no go’. |
| 随便看 |
|
英汉经管词典收录了6519条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。