| 单词 | extended marketing mix |
| 释义 | extended marketing mix extended marketing mix An addition to the traditional marketing mix of product, price, place, and promotion (the four Ps) to include three further Ps, when marketing services, i.e.: •physical evidence—the tangible elements of a service that enable consumers to evaluate it; •people—an evaluation of the personnel providing the service (e.g. knowledge, competence, politeness); •process—an evaluation of the overall experience provided by the service to ensure that all the elements of which it consists operate effectively together. |
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