percentage of sales method

Definitions

1. General: Method of estimating cash requirements by expressing revenues and expenses as percentages of sales, and using these percentages to construct a pro forma income statement.

2. Advertising: Advertising expense budgeting method based on allocating a fixed percentage (say 5 percent) of the anticipated sales revenue to advertising. It is based on the erroneous assumption that "sales cause advertising" whereas the reality is just the opposite (advertising causes sales). See also adaptive control method, affordable method, competitive parity method, and objectives and task method.

单词	percentage of sales method
释义	percentage of sales method Definitions 1. General: Method of estimating cash requirements by expressing revenues and expenses as percentages of sales, and using these percentages to construct a pro forma income statement. 2. Advertising: Advertising expense budgeting method based on allocating a fixed percentage (say 5 percent) of the anticipated sales revenue to advertising. It is based on the erroneous assumption that "sales cause advertising" whereas the reality is just the opposite (advertising causes sales). See also adaptive control method, affordable method, competitive parity method, and objectives and task method.
随便看	net operating assets net operating income net operating loss (NOL) net operation profit after taxes net patient revenue net payoff net payroll payable net premium net present value (NPV) net present value rule net price net proceeds net profit net purchase recording net purchases net quick assets net rate net realizable capital gain per share net realizable value net realizable value (NRV) net realizable value of accounts receivable net realizable value of asset net receivables net registered tonnage (NRT) net rentable area