| 单词 | direct mail advertising |
| 释义 | direct mail advertisingDefinition Contacting carefully targeted prospects with custom tailored offers or promotional material (such as brochures, circulars, letters, newsletters) on one-to-one basis via ordinary mail or email. These mailings almost always carry a response mechanism such as a toll-free number, website address, and/or a business-reply card. In the US, direct mail advertising is the largest single advertising medium totaling over $50 billion per year, or about 35 percent of all annual advertising expenditure. See also direct mail and direct response advertising. Use 'direct mail advertising' in a SentenceThe company had tried TV and radio but wanted to expand its marketing. The executive team decided to use direct mail advertising after seeing the analysis. The easiest way to generate sales is to find out where the demand is for products or services by sending information to relevant markets using direct mail advertising. We began a direct mail advertising campaign targeting recent college graduates who had previously expressed an interest in applying for credit cards through our company. |
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