diffusion of innovation

Definition

Theory that every market has groups of customers who differ in their readiness and willingness to adopt a new product. And, that an innovative product spreads (diffuses) through a market not in one straight course but in successive, overlapping waves. Most populations show the following pattern in the adoption of new consumer goods: innovators (2 percent of population), early adopters (14 percent), early majority (34 percent), late majority (34 percent), and laggards (16 percent). See also adoption process.

单词	diffusion of innovation
释义	diffusion of innovation Definition Theory that every market has groups of customers who differ in their readiness and willingness to adopt a new product. And, that an innovative product spreads (diffuses) through a market not in one straight course but in successive, overlapping waves. Most populations show the following pattern in the adoption of new consumer goods: innovators (2 percent of population), early adopters (14 percent), early majority (34 percent), late majority (34 percent), and laggards (16 percent). See also adoption process.
随便看	Abilene paradox ability to pay ability to pay principle ability to pay tax ability-to-pay taxation ability to repay a bill a bill guaranty a bill of lading (B/L) able a blueprint abnormal profit abnormal return abnormal shrinkage abnormal spoilage abnormal waste a board of directors a bond abort about above full-employment equilibrium above ground risk above market cost above par above the line