| 单词 | market positioning |
| 释义 | market positioningDefinition An effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. Its objective is to occupy a clear, unique, and advantageous position in the consumer's mind. Use 'market positioning' in a SentenceKraft's recent decision to remove artificial chemicals from their Original Mac and Cheese is a good example of market positioning because they are trying to attract customers who may have stopped purchasing their product due to ingredient concerns. You should always know your market positioning and try to figure out ways to utilize where you stand at that time. We had a really good market positioning strategy that was meant to out us ahead of the competition and make us great. |
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