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单词 market-led marketing
释义

market-led marketing

Definition
A marketing strategy in which a company seeks to determine what products a consumer might want, and then moves the company to develop those products. It relies heavily on market research. A market-led marketing strategy asks, "What do consumers want? How can we satisfy this want?" This strategy can be used concurrently with an asset-led marketing strategy.
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更新时间:2025/3/10 8:47:00