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单词 buying motives
释义

buying motives

Definition
The combination of facts and the emotional state of a person that generates a feeling within them that they need to purchase an item, as well as the factors that influence their eventual choice of a particular product. The marketing team of a business will often strategically take into account key buying motives within a target consumer group in order to enhance sales of their product.
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更新时间:2025/1/23 1:06:33