run of book
adjective
MARKETING (also run-of-book) ukus( abbreviation ROB)used to describe advertising space in a magazine, newspaper, etc. bought at a rate that does not allow the business buying the space to choose a particular place for their advertisement:
An advertiser decided to turn two run of book pages into an insert.
Could you provide me with the gross rate for a run-of-book ad?
run-of-book
adverb
The offer includes one full page four-color ad to be placed run-of-book.