Generation Y
noun [ S ]
MARKETING ukusthe group of people who were born in the US and Western Europe in the 1980s and early 1990s, who are the first group to become adults using the internet, and who hope to have a good work-life balance (= the amount of time you spend doing your job compared with the amount of time you spend with your family and doing things you enjoy):
Generation Y, the baby boomers' children, will be the most adept ever with emerging technology.