brand name
noun [ C ]
MARKETING, COMMERCE ukus(also brand label); (also trade name)the name a company gives to one of its products, so that people can easily recognize it:
popular/famous/well-known brand name It is one of the most famous brand names in world banking.
leading/established/strong brand name Big retailers aggressively sought customers by promoting their established brand names and targeting their loyal customer bases.
under a brand name They import supplies and distribute them under their own brand name.
brand name
adjective [ before noun ]
MARKETING, COMMERCE (also brand-name) ukus(also brand-label); (also brand label); (also trade name)a brand-name product has a company's brand name, rather than being sold under the name of a store or under the product's own name:
brand-name goods/products
brand-name drugs/medicines
See also
branded
generic
own-brand