brand extension
noun [ U ]
ukus MARKETING, COMMERCE
the process of using an existing brand name to introduce new products or services:
One of the country's leading radio groups is planning brand extension into pay-TV.
| 单词 | brand extension |
| 释义 | brand extension noun [ U ] ukus MARKETING, COMMERCE the process of using an existing brand name to introduce new products or services: One of the country's leading radio groups is planning brand extension into pay-TV. |
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