brand-conscious
adjective
MARKETING, COMMERCE (also brand conscious) ukusaware of popular brands and wanting to buy particular brands rather than others:
Retail experts say the shoe might be a tough sale to brand-conscious kids.
Chinese consumers are brand-conscious and quite well informed about cars.
a company that is brand-conscious is aware of the importance of customers' opinions about its brands:
In order to break into world markets, you have to be brand conscious.