disincentive
noun [ C ]
uk/ˌdɪsɪnˈsentɪv/ us/-ṱɪv/something that makes a person or organization less willing to do something:
A culture of corruption is a disincentive to investment and trade.
serve as/act as a disincentive High severance costs can act as a disincentive to hire new workers.
a disincentive (for sb) to do sth The tax on large pensions could be a disincentive to save for retirement.
a disincentive to doing sth Working on a fixed-fee basis is a disincentive to agreeing to act for certain clients.
a major/strong/powerful disincentive
create/provide a disincentive Prices send signals to producers telling them what to supply, while taxes create disincentives.