middle-market
adjective [ before noun ]
ukus(also mid-market) COMMERCE
used to describe a product or service that is neither very cheap nor very expensive when compared to other products or services of the same type:
The middle-market retail group has been blamed for failing to modernize its stores to meet customer needs.
WORKPLACE
used to describe companies that are neither very big nor very small:
The new rules have hit middle-market companies of between 20 and 499 employees.
COMMERCE
used to describe people who usually buy things that are neither very cheap nor very expensive:
middle-market consumer/customer The company's success is a result of its simple strategy of selling good-quality clothes and homewares to a strictly middle-market consumer.