referral
noun [ C or U ]
uk/rɪˈfɜːrəl/ usthe act of directing someone to a different place or person for information, help, or action:
a referral from sb/sth The commission's inquiry into the warranties began after a referral from the Office for Fair Trading.
75% of the company's hires come from employee referrals.
someone who is directed to a different place or person for information, help, or action:
business/client referrals People on the company's client database are also promised discounts for future custom and cash rewards or free gifts for business referrals.